The race to find passive talent is extreme across the entire packaging industry. Regardless if you’re in the business of rigid packaging, bags, films, tape, protective packaging, shrink film, stretch film, labels, adhesives, bags, corrugated boxes or folded cartons, we all face the same challenge: identifying, attracting, landing and retaining top talent.
When an employee hears about a job that they might be interested in they typically to the world wide web to research that company. When employees begin their search, one of the first stops is Google. Maybe they want to know ‘the best place to work in X city’, or ‘top 10 startups to work for’, or ‘best companies to work for in X industry’. Regardless of what they search, organizations that want to attract top talent should do everything in its power to have positive branding online and land on one, if not all, of those “top” lists.
But how? Employer branding.
Employee branding isn’t the branding that Marketing departments are tasked with developing, building and spreading. That branding has to do with telling the story of the company and the value props to prospects in order to reel them in and ultimately turn them to customers. Instead, employer branding is the employer’s reputation as a place to work and the value that they bring to employees.
Nowadays, a company’s reputation matters more than it has in the past. In a research study by Randstad, environment and reputation can be deal breakers for qualified candidates. In fact, 86% of those polled said they would not apply to or continue to work for a company that has a bad reputation with former employees or the general public.
In part 2, we’ll walk you through the strategy of how to build your employer brand.
For additional information, please email Chris Hillman or call (815) 261-4403 x 100