Now that we know the impact that negative employer branding can have on an organization, it’s time to discuss how an organization can build a strong employer brand. The strategy starts from before an employee even really speaks to anyone representing the company through their entire lifespan with the company, and in some cases, if done currently, beyond.
- Craft your company’s unique value proposition. In addition to showcasing the company’s mission statement, vision and culture, highlighting employee specific values is significant. Some of those include employee retention, awards, trips, recognition programs, summer hours, commission program, benefits program, and culture of appreciation hard work and effort.
- Conduct a brand audit. Talk to your employees to understand what they like (or don’t like) about working for the company by utilizing internal surveys, conducting social media searches and checking sites like Glassdoor for reviews.
- Leverage current employees. Ask employees to leave reviews of working at the organization on social media, Google reviews and Glassdoor. One of the most powerful methods of persuasion is peer-to-peer recommendations.
- Streamline the interview process. Make sure that once a prospective employee has agreed to learn more about the position and the company that you make that experience effortless and quick. One way to do that is do it quickly with a shortened hiring timeframe – time ruins a lot of hiring opportunities. Responding and following up with all interested candidates is also important – it shows candidates that you care and they aren’t just a number.
- Cultivate a strong onboarding experience. Instilling a confident brand image starts with a strong onboarding process. Getting employees engaged and enthusiastic about their role is key. According to SHRM, 69% of employees are more likely to stay with a company for three years if they experienced great onboarding.
- Continue to invest in employees. If organizations continue to invest and develop employees, they will continue to thrive and self-promote the company which will result continued positive employer branding.
By strategizing and building a strong employer branding will help organizations not only attract top talent but land them as your next hire.
For additional information, please email Chris Hillman or call (815) 261-4403 x 100