Every industry has ‘buzz words’ and in the talent search arena, both Employment Branding (EB) and Recruitment Marketing (RM) are those words. Often time, used interchangeably even though there are distinct differences and meanings in the term.
Employment Branding: the impression employees and potential new hires have of your organization.
In today’s competitive job market, salary and job perks aren’t enough to interest upper talent. Potential employees are looking to work for companies that embody the same values that they possess. People care about how they are treated, buying into long-term goals and missions. When these align with potential talent, the odds of getting them to the table are much higher. 75% of job seekers consider an employer’s brand before even filling out an application (Jobvite, 2017).
How to improve employment branding:
- Job Postings – typically and job posting is the first impression an applicant has of a company, ensure that the post accurately depicts the role and the company.
- Don’t Focus on Compensation – don’t focus on money but instead focus of how a specific role will impact the company. Create deeper motivations of why someone would want to join your organization.
- Blog – Many job seekers go to the company’s website to learn more about the organization and a blog allows an organization to show personality. Post about company news, culture updates and articles written by other employees or company leaders.
- Roll Out the Red Carpet – Ensure that the interview process is welcoming to potential hires and reiterates your company values and mission.
Why is it important? According to a LinkedIn survey, companies that have a solid Employment Brand were able to positively impact the three most critical metrics in recruiting. Companies see 50% more qualified applicants, reduce cost per hire by 50% and takes 1-2x faster to hire.
Knowing what your organization’s employment brand is, is important, being able to consistently communicate it is equally important. You can lean on experts in the industry to help craft and communicate your employment brand across the board.
For additional information, please email Chris Hillman or call (815) 261-4403 x 100